Hey Alexa!
Why is voice search SEO so important?
Voice search isn’t just a novelty anymore – it’s transforming how people search for information, products, and services online. With an estimated 40% of all internet searches being voice-based by 2024, optimising your website for voice search is no longer optional; it’s essential. At We3Marketing, we provide expert voice search SEO services to ensure your business is ready for the future of search.
What Does Voice Search Mean for SEO?
Voice search changes the way people phrase their queries.
When typing, users often input short, staccato phrases like “best coffee shop Norwich.” But when using voice search, those queries become more conversational: “Where’s the best coffee shop near me?” Optimising for SEO voice search means adapting your content to answer these natural, longer-form queries.
The rise of voice search is driven by smart speakers like Amazon Alexa, Google Assistant, and Apple’s Siri, as well as the increasing use of voice search on mobile devices. This trend is only growing:
Over 58% of consumers use voice search to find local business information.
More than 55% of households are expected to own smart speakers by 2025.
According to Google, 27% of the global online population uses voice search on mobile.
So, how does voice search affect SEO, and what do businesses need to do? Let’s dive in.
How Does Voice Search Impact Local SEO?
Voice search is highly localised. More than 75% of all voice searches are made with local intent, such as “find an SEO consultant near me” or “best places to eat in Norwich.” This shift makes local SEO a critical component of SEO for voice search.
At We3Marketing, we ensure that your business is optimised for local voice searches by focusing on key areas like:
Google My Business Optimisation
Ensuring your business appears in local searches by keeping your profile updated with accurate information.
Local Keywords
Targeting conversational phrases like “best marketing agency in Norwich.”
Schema Markup
Using structured data to help search engines understand your business’s location and services.
How to Do Voice Search SEO: Our Approach
Our voice search SEO services are designed to give you a competitive edge in this fast-evolving space. Here’s how we optimise your site for voice search success:
Targeting Conversational Keywords
Voice search queries are longer and more natural-sounding than text-based ones. We conduct in-depth keyword research to uncover long-tail, conversational phrases that match the way people speak to their devices. For example, instead of targeting “SEO services,” we target queries like, “How can I improve my SEO ranking?”
Optimising for Featured Snippets
Getting to “position zero” (the featured snippet) is crucial for voice search, as over 40% of voice search answers come from this coveted spot. We optimise your content to answer direct questions, increasing the chances that Google will select your site as the voice search answer.
Creating Conversational Content
Voice search relies on natural language processing (NLP), so your content needs to reflect how people speak. We craft content that answers common voice queries in a natural, conversational tone, which helps your site rank better in voice search results.
Mobile and Speed Optimisation
Since most voice searches are made on mobile devices, your site needs to be mobile-friendly. We ensure fast load times, responsive design, and easy navigation to give your mobile visitors (and search engines) a seamless experience.
Utilising Structured Data (Schema Markup)
We implement schema markup to help search engines better understand your content. This makes it easier for Google and other search engines to pull relevant information and feature your site in voice search results.
Voice search for SEO
What is the Future of Voice Search SEO?
So, how will voice search affect SEO in the future? One word: personalisation. As voice search assistants evolve, they are becoming smarter, offering more personalised responses based on the user’s search history, preferences, and location.
Here are some key trends we expect to shape the future of voice search for SEO:
How Will Voice Search Affect SEO?
Voice search is already changing the game, and it will continue to do so in the future. Here’s a quick summary of how it impacts traditional SEO practices:
Long-tail Keywords
Voice search users tend to ask more detailed, specific questions. SEO strategies will need to shift from short, transactional keywords to longer, conversational phrases.
Local SEO
As we mentioned earlier, voice search is heavily localised, meaning businesses need to optimise for location-based queries.
Featured Snippets
Voice assistants often pull from featured snippets, making it crucial to optimise your content for these “position zero” results.
Content Optimisation
SEO is becoming more about answering questions than simply ranking for keywords. Your content should be structured to directly address common voice search queries.
FAQs About Voice Search SEO
Speak to the Future
Contact Us for Voice Search SEO Services.
Voice search is reshaping the way customers find businesses online. Ready to optimise your site for the future? Get in touch with We3Marketing, and we’ll create a custom voice search SEO strategy to get your business heard in all the right places.
Contact Us Today for a Free Voice SEO Consultation
Don’t let your mobile users down. Get in touch with our expert team at We3Marketing for a mobile SEO audit and see how we can help improve your mobile rankings, boost user engagement, and drive more conversions.
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