Helping Local Customers Find You…
Right When They Need You
If your business serves local customers, whether you’re a cosy café, a bustling dental practice, or a boutique store, you need to make sure they can find you online. And with more than 46% of Google searches having local intent, that means one thing: You need to invest in Local SEO.
At We3Marketing, we specialise in Local SEO services that get your business ranking at the top of local search results. From Google Maps to localised keywords, we make sure your business is visible to people in your area, right when they’re searching for what you offer.
What is Local SEO
Local SEO is the process of optimising your online presence to attract more business from relevant local searches.
These searches take place on Google and other search engines, with queries like “SEO consultancy near me” or “best restaurants in Norwich.” But it’s not just about keywords. Local SEO involves a wide range of strategies, including optimising your Google My Business profile, gathering positive reviews, and ensuring your website is mobile-friendly.
So, how do you stand out in local searches when your competitors are trying to do the same? That’s where We3Marketing comes in.
Why Local SEO is Essential for Your Business
The way people search for businesses has changed. More and more customers are using their phones to search for businesses near them, making Local SEO a critical part of any digital marketing strategy.
Here’s why it matters:
Increased Local Visibility
Be the first business customers see when they search for services in your area.
More Foot Traffic
Local SEO drives more people to your physical location by making your business easy to find on maps and local search results.
Higher Conversion Rates
Local search queries tend to have high intent. When customers search for “best hair salon in Norwich,” they’re ready to book an appointment.
Competitive Edge
Get ahead of local competitors by ensuring your business ranks higher than theirs in Google search results.
Our Local SEO Services
Google My Business Optimisation
Your Google My Business (GMB) profile is one of the most important aspects of local SEO. It’s what appears when someone searches for your business or services in Google. We optimise your GMB profile by:
Local Keyword Research
Our team conducts extensive research to find out what your potential customers are searching for locally. We then optimise your website and content with highly relevant, location-based keywords like “SEO services in Norwich” or “best café near Norfolk.”
Optimising for Local Map Packs
When customers search for local businesses, Google often shows a “Local Pack”—the top three businesses that match the search. We work to ensure your business lands in these coveted spots by:
On-Page Local SEO
We optimise your website for local search by focusing on important on-page SEO elements, such as:
Local Link Building
Building backlinks from local websites is crucial for boosting your site’s authority in Google’s eyes. We help you build high-quality links from:
Mobile and Voice Search Optimisation
With the rise of mobile searches and voice-activated assistants like Siri and Google Assistant, your site needs to be ready for these kinds of searches. We make sure your website is:
How Does Local SEO Work?
If you’re wondering, “How does local SEO work?” here’s a quick breakdown of the process:
Claim Your Business Listing
We start by claiming and optimising your Google My Business profile, ensuring all your information is accurate.
Build Citations & Reviews
Citations (mentions of your business across the web) and positive reviews help Google see your business as trustworthy. We ensure your business is listed on top local directories and encourage customers to leave reviews.
Add Local Keywords
We then add locally relevant keywords to your site’s content, meta tags, and descriptions to help search engines know where you’re located and what services you offer.
Optimise Your Website
Finally, we optimise your site for mobile users, create location-specific pages, and improve user experience to give your customers and Google what they need.
How Does Local SEO Impact Local Businesses?
Local SEO directly affects local businesses by increasing visibility to potential customers who are ready to act. Here’s how local SEO can make a difference:
Get Found by the Right Audience
Target people searching for businesses in your area, improving your chances of connecting with the right customers.
Drive Online and Foot Traffic
More visibility in search results and map listings leads to more traffic to your website and physical store.
Enhance Trust and Credibility
A well-optimised GMB profile with positive reviews builds credibility, making customers more likely to choose your business over competitors.
Common Questions About Local SEO
Ready to Boost Your Local Search Rankings?
If your business depends on local customers, you can’t afford to ignore Local SEO.
At We3Marketing, we’re here to help you claim those top spots in search results, drive more foot traffic to your business, and build a stronger local presence.
Contact Us for a Free Local SEO Consultation
Let’s chat about how we can help your business get found online. Contact our team today for a free consultation, and start turning local searches into real customers.
Let’s Chat