Brief
From struggling visibility to top of the slice – 50% more new customers, month after month.
When Mary and Jamie reached out, they were in a tough spot. Their old site, managed by a local Norwich agency, had gone stale. No SEO presence, no real conversions, and not even a proper way to show off the delicious food that was keeping their loyal locals coming back.
We got to work. Fast.
Larry’s had all the flavour, charm, and street food flair, but none of it was coming across online. The site was slow, hard to update, and hadn’t been designed with search in mind. Even something as simple as removing an outdated table booking link became a task.
As Mary put it: “We didn’t get on with it… totally forgot to remove it from the site!!”
Our job was clear: Rebuild the brand online, drive more footfall and orders, and make Larry’s the go-to pizzeria in Norwich.
Full Website Rebuild
We completely rebuilt the site, from more structured content to user flow. This wasn’t just a lick of paint. It was a mobile-first, SEO-ready, fast-loading build with online ordering and new landing pages.
“It all looks great, thanks for all your hard work and the extra touches along the way!
– Jamie, Larry’s Pizzeria & Street Food
Local SEO & Google Business Profile Optimisation
We created a full local search strategy. This included:
Visual Content & Campaign Strategy
Mary and Jamie had already established a visual brand for the business but needed help to take it to the next level. To build on the family-friendly vibe of Larry’s, we added an array of images and sketches showcasing the fabulous food, the restaurant, Larry the dog, and even Mary and Jamie themselves, with the emphasis on Larry’s not only providing delicious food but also being a fun and current place to be. The addition of vibrant News and Events pages enabled Information on monthly specials, new menu additions, music, and themed nights to be readily available. A page displaying the latest reviews was added, along with a gallery page, a kids competition page, further information about the food, a page about Larry’s itself, and the people who work there, as well as opportunities for customers to contact and book with them through online forms.
Alongside the website, we also worked on print materials, including pavement signs, leaflets, posters, advertisements, and wall signs. The message was definitely getting out there! All these additions and changes were aimed at showing Larry’s as being much more than just a local restaurant.
We also launched a local competition campaign, which saw over 28 entries within 24 hours, and grew social media followings across both the pizza and street food sides of the brand.
Results
#1 Ranking on Google for 8+
local food-related search terms
50% increase in new
monthly customers
Massive uplift in mobile searches
and Google Maps directions
A dramatic increase in Google
reviews and social engagement
High user retention from the
mobile-first design and clear UX
This wasn’t just a new website. It was a revival. Together with Mary and Jamie, we brought Larry’s online presence to life making it easier for new customers to find them, fall in love with their brand, and come back for more.
Whether you’re serving up wood-fired wonders like Larry’s or running a completely different kind of local business, we can help you become the #1 choice in your area too.
