Paid Social Marketing Services: Reach Your Audience Where They Are

Turn casual browsers into loyal customers

Ready to connect with your customers where they spend their time?

We3Marketing’s Paid Social campaigns deliver results that drive engagement, build brand awareness, and boost conversions.
 
Social media is where your audience is hanging out, and with the right strategy, it’s where you can turn casual browsers into loyal customers. But running paid social campaigns that actually convert takes more than just throwing up an ad. It takes precise targeting, compelling creative, and the right platform to get your message in front of the people who matter most to your business. 

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What’s our social expertise

At We3Marketing, we specialise in crafting paid social media campaigns that deliver measurable results.

Whether you’re a B2C business looking to engage customers on Facebook, Instagram, or Snapchat, or a B2B business wanting to drive leads through LinkedIn, we’ve got the expertise to create impactful campaigns that grow your business. 

Why Paid Social Marketing Matters 

With billions of active users across social platforms, paid social offers the perfect opportunity to reach your audience wherever they are, whether they’re scrolling through Instagram, checking out their LinkedIn feed, or watching stories on Snapchat.

But here’s why it’s crucial for your business: 

Hyper-Targeted Reach

Paid social allows you to reach the exact audience you want, based on demographics, interests, behaviours, job titles, and more. 

Brand Awareness

Social platforms are ideal for building awareness and engaging with new audiences, helping you get your brand in front of people who might not know you yet. 

Cost-Effective

With the right strategy, paid social can deliver a high return on investment (ROI), allowing you to get more leads or sales for less. 

Immediate Results

Once your campaign is live, you can start seeing results right away, with opportunities for real-time optimisation. 

Our Paid Social Credentials

Why Choose We3Marketing for Paid Social?

At We3Marketing, we know that not all businesses are the same, and neither are social platforms. We take the time to understand your business, your audience, and your goals to create bespoke paid social strategies that generate results.  Here’s what sets us apart: 

Platform Expertise

Whether it’s Facebook, Instagram, Snapchat for B2C, or LinkedIn for B2B, we understand the nuances of each platform and how to leverage them for maximum impact. Our team knows how to craft the right message for the right platform, ensuring your campaigns hit the mark. 

Creative, Data-Driven Approach

We combine creativity with data-driven insights to build engaging ads that drive conversions. From eye-catching visuals to persuasive copy, we design ads that stand out in crowded feeds and deliver results. 

Audience Precision 

We don’t waste your budget on the wrong audience. Our targeting expertise ensures that every ad is shown to the most relevant audience, based on precise demographics, behaviours, and interests. 

Transparent Reporting & Ongoing Optimisation

We’re big on transparency. You’ll always know how your campaigns are performing with our detailed reports, and we continuously optimise your campaigns to improve results over time. From refining targeting to A/B testing, we ensure your budget is always being used efficiently. 

B2C Paid Social:
Facebook, Instagram, & Snapchat 

If your business is B2C, social media platforms like Facebook, Instagram, and Snapchat are where your customers are spending their time. We create and manage highly-targeted paid campaigns that drive engagement, increase brand awareness, and ultimately lead to conversions. 

Facebook Ads 

With over 2.8 billion users, Facebook is a powerhouse for reaching a wide audience, whether you’re a small local business or a national brand. We create highly targeted Facebook ad campaigns that ensure your message gets in front of the right people at the right time. 

Demographic Targeting: We target users based on age, location, gender, and interests, ensuring you’re reaching the audience that matters. 

Retargeting: Our Facebook retargeting campaigns help you stay top-of-mind with people who’ve already interacted with your brand, driving them back to complete a purchase or sign up. 

Engaging Ad Formats: From carousel ads to video ads and story ads, we utilise Facebook’s full range of ad formats to engage your audience in creative ways. 

Instagram Ads 

Instagram is the go-to platform for visually-driven campaigns. With over 1 billion active users, Instagram is perfect for reaching a younger, highly engaged audience with compelling imagery and videos. 

Story Ads: We create immersive, full-screen Instagram Story ads that feel native to the user experience, encouraging viewers to swipe up and take action. 

Shoppable Ads: For e-commerce businesses, our Instagram Shopping ads enable users to shop directly from the app, turning Instagram into a revenue-driving machine. 

Influencer Collaboration: We can collaborate with relevant influencers to amplify your message and reach new audiences organically. 

Snapchat Ads 

If you’re targeting a younger audience, Snapchat is where you want to be. We craft Snapchat Ads that engage users through vertical video and interactive filters, creating a memorable and impactful experience. 

Snap Ads: We create short, engaging vertical video ads that fit seamlessly into users’ Snapchat experiences. 

Sponsored Lenses and Filters: Our team can develop fun, branded filters and lenses that users interact with and share, boosting your brand’s reach and visibility. 

B2B Paid Social

LinkedIn 

LinkedIn’s advanced targeting capabilities allow us to pinpoint your ads to the right professionals based on their industry, job title, company size, and more. Whether you’re looking to raise awareness or generate qualified leads, LinkedIn provides the perfect platform for B2B growth.

Precise Audience Targeting: We target users based on job titles, skills, company size, industry, and more, ensuring your ads reach the right decision-makers. 

Sponsored Content: Our LinkedIn Sponsored Content ads help you share thought leadership articles, whitepapers, and case studies directly in the feeds of your target audience, positioning your brand as an industry leader. 

Lead Gen Forms: We design LinkedIn Lead Gen Ads that capture valuable information without users having to leave the platform, making it easier to convert leads. 

Success Stories: Delivering Results Through Paid Social 

Client: MyHomeSolar

Results:

To drive lead generation for MyHomeSolar, we crafted a multi-platform paid social campaign targeting users on Facebook. The results were outstanding: 

£2.37 Cost per Click (CPC): Achieved a significantly lower CPC than targeted, demonstrating cost-effective reach.
£46.35 Cost per Lead (CPL): Reduced CPL by 26%, making the campaign more efficient compared to previous efforts.

Client: Smart Heating

Results:

We launched a paid social campaign on Facebook to drive installation for Smart Heating via the online boiler configurator. The results spoke for themselves: 

£9.00 Cost per Lead: A highly efficient CPL, driving significant returns on investment.
16% Conversion Rate: Demonstrating the power of our targeted campaigns in converting interest into action.

Why Paid Social Works

At We3Marketing, we understand that the key to successful paid social campaigns is getting the right message in front of the right people. By leveraging advanced targeting options and creating engaging, platform-specific content, we ensure your brand is seen by the audiences that matter most to you. 

B2C Campaigns

We create eye-catching ads that stop people in their tracks, engage them with your brand, and encourage them to take action.

B2B Campaigns

We position your brand as a thought leader in your industry, creating ads that connect you with decision-makers and generate qualified leads.

Ready to Amplify Your Social Media Reach?

If you’re ready to harness the power of paid social media to grow your business, We3Marketing is here to help.

Whether you’re a B2C brand looking to reach customers on Facebook or Instagram, or a B2B business aiming to connect with decision-makers on LinkedIn, we have the expertise to deliver results. 

Contact Us for a Free SEO Consultation 

Contact our team today for a free consultation, and start crafting a paid social strategy that gets your brand noticed.  

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